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The Apartment Climbing Wall
To promote the opening of a new store in Clermont-Ferrand, France, Ikea collaborated with French communication agency Ubi Bene to create a unique, entertaining and recreational idea. Giving two...
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Open your eyes!
Dutch artist Daniel Disselkoen created “Cucalu“, a mobile app that lets users play with their visual environment by challenging them with simple and amusing missions: taking photos in the street of...
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Nescafé locks its love in Croatia
Nescafé has come up with a very interesting social media campaign. The brand partnered with Croatian advertising agency Drap and created its own “love locking” trend. 1,000 red Nescafé mugs were...
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Rivers are the new urban playground
Because of their strategic dimension, rivers have long played a major role in urban development by facilitating trade as well as cultural and technological exchanges between cities. After several...
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Fountains turned into a giant outdoor game
There might be nostalgic gamers in the team that designed the fountains located on King’s Cross’s Granary Square in London! The “Granary Square App“, available on iTunes and Google Play, lets people...
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The street becomes your sport field
Powerade and Ogilvy & Mather Berlin launched an innovative advertising campaign called “Workout billboards” in three cities in Germany. Billboards were equipped with sport facilities such as a...
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Mobile phone gaming is becoming more and more popular
According to a study carried out by eMarketer, the use of smartphone to play is becoming more and more popular. In 2015, half of the American population is a mobile phone gamer, and that figure could...
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Vote with your cigarette litter!
Willing to reduce the quantity of cigarette butts thrown in the streets of London, British environmental charity Hubbub came out with a smart campaign involving football icons Cristiano Ronaldo and...
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Crossing the street can be fun, too!
Some people wonder if pressing the “walk button” at a crosswalk actually has any effects. Spanish designer Alfredo Adan Roses doesn’t provide an answer but comes up with a great idea to make street...
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Running in the city
Recent years saw a growing popularity of urban running, as evidenced by the impressive number of participants in the numerous races organized in cities around the world. This went hand in hand with the...
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Shop like a Jedi using the Kinect technology
In Romania, the retailer Carrefour offered a powerful shopping experience for all Star Wars fans: obtaining the Force and using it while shopping. Using the Kinect technology, customers could move...
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Get your sunscreen at the bus stop
It may be winter in Europe, but it is definitely hot summer in Australia. A period of prolonged exposure to the sun that increases the risk of skin cancer, a concerning issue when you know that...
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Fighting urban loneliness for more human cities
Although cities are full of people, loneliness is a growing concern. In our over-connected society, it is quite ironical to observe that we have never felt so alone : in the United States, 40% of...
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Train for the Euro 2016 with connected football tables in French train stations
Following the success of its public pianos, French railway company SNCF recently announced the installation of football tables in train stations. The singularity of these football tables is that they...
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Winter in the City
Scientists and NGOs are unanimous : this winter is the warmest ever worldwide. And 2015 was even the warmest year ever recorded by the Nasa and the National Oceanic and Atmospheric Administration,...
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Watch your favorite TV show while waiting for the bus
Waiting at a bus stop can be long and boring when you have nothing to do. Canal Play decided to fight this boredom with short films displayed on the digital screen of one Nancy’s bus stop. People...
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Take a selfie with Lego
As Lego just opened a flagship store under the new Canopy of the Forum des Halles in Paris, the brand promoted this new space with a playful campaign in the streets of Paris. 3 JCDecaux bus shelters...
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Kit Kat offers you a break with a massaging billboard
Urban life is often stressful. Kit Kat, the “break expert”, offers you the opportunity to relax in a very original way with the world’s first massaging billboard. The company partnered with JWT to...
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Netflix will make you dance with these interactive windows
You may already know “The Get Down”, the new TV show produced by Baz Luhrmann which introduces us to the origins of the Hip Hop movement in the 1970’s. To promote it, Netflix teamed up with Biborg to...
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When urban slide turns public space into a playground
We already observed on this blog that playgrounds aren’t just for kids anymore. What if playgrounds weren’t closed spaces, but part of our streets? This article from Web Urbanist compiles various...
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