As Lego just opened a flagship store under the new Canopy of the Forum des Halles in Paris, the brand promoted this new space with a playful campaign in the streets of Paris.
3 JCDecaux bus shelters were customised with a mosaic made of Lego bricks. A free space allowed curious passers-by to insert their head and take a selfie disguised as a Lego painter.
If you were in Paris at the moment, did you take the time to snap a selfie while waiting for your bus ? TopCom