Nescafé has come up with a very interesting social media campaign. The brand partnered with Croatian advertising agency Drap and created its own “love locking” trend.
1,000 red Nescafé mugs were scattered around two large Croatian cities and locked using bicycle padlocks. When people passing by saw the mugs, they had to connect with Nescafé on Facebook to receive a code enabling to release the mugs.
A Nescafé stand nearby offered free coffee and an extra mug to share with friends and family.
An interesting initiative to bring people together and incourage innovative social media campaigns. Creativeguerrilla