To promote the opening of a new store in Clermont-Ferrand, France, Ikea collaborated with French communication agency Ubi Bene to create a unique, entertaining and recreational idea.
Giving two functions to one purpose, they installed a climbing wall decorated as an apartment with all Ikea furniture and products including carpets, towels and textiles available in the store. Participants could climb over chairs, sofas, beds and bookshelves and also take a break and rest on them.
Combining a recreational activity with advertising is a perfect way to attract customers and bring family and friends together. Designboom