Powerade and Ogilvy & Mather Berlin launched an innovative advertising campaign called “Workout billboards” in three cities in Germany. Billboards were equipped with sport facilities such as a rotating climbing wall, a punching meter or an ad-lifting pulley bar… Passers-by of all ages could practice and have fun using them.
At the end of their efforts, they could receive, in addition of the cheers of the other passers-by, a free Powerade drink. adweek.com