Vote with your cigarette litter!

Willing to reduce the quantity of cigarette butts thrown in the streets of London, British environmental charity Hubbub came out with a smart campaign involving football icons Cristiano Ronaldo and Lionel Messi. A giant ashtray set-up outside Embankment tube station was divided into two glass containers, each corresponding to one of the two players. By stubbing out their cigarette and throwing the litter in one of these containers, smokers were invited to participate in a crucial and highly polemical vote: “Who is the best player in the world?“. The accumulation of litters in the containers let passers-by discover the result of the poll. An innovative way to increase public awareness about environmental issues! The Daily Mail