It may be winter in Europe, but it is definitely hot summer in Australia. A period of prolonged exposure to the sun that increases the risk of skin cancer, a concerning issue when you know that Australia has the highest rate of skin cancer in the world.
To raise awareness and encourage sun protection, Cancer Institute NSW, JCDecaux and UM have teamed up to create custom-built SPF50+ sun screen dispensers in Sydney, in addition to bus shelter wraps that shade commuters from damaging UV rays.
Inspired from the “lucky grab” arcade games, the “Pretty Shady” campaign is a playful way to engage the passers-by with a serious sun safety message. Il était une pub