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You may already know “The Get Down”, the new TV show produced by Baz Luhrmann which introduces us to the origins of the Hip Hop movement in the 1970’s. To promote it, Netflix teamed up with Biborg to create this interactive campaign in the streets of Brussels.
In the heart of the city, an abandoned building was transformed into a pop-up store covered with graffiti and dedicated to the hip-hop culture. Professional breakdancer 2MAD was even invited to deliver hip-hop masterclasses. To attract passers-by, several interactive screens invited people to come closer and dance with the main characters of the TV show. LaReclame
